Is what I heard from when I first joined the company.

After reviewing countless cutdowns and versions, I realized none of them quite captured the heart of what we do — or why we do it. So I wrote a new script. One that felt honest. One that I hoped people would actually feel.

I decided to take the helm and build something from scratch — something that wouldn’t just explain who we are, but why movies matter.

As an avid film lover, I wanted this video to say more than “here’s our company and our products.” I wanted it to speak to the power of cinema — how it connects people, moves us, and gives us moments we carry for life. That emotion became the throughline of this project.

Along the way, I also pushed myself technically — from shaping narrative, to editing, to mastering audio mix levels for a theater screening. Like every project I take on, this one challenged me in the best of ways.

Now, this is the trusted version. The one that gets shown to clients. The one that premiered at CineEurope. The one I’m proud of.